Roofing demo
Built from that shop's public info to show how this works. Names and leads in the demo are samples.
Open the roofing demo →Missed-call text-back for roofing companies
Your crews are on a roof, not next to a phone. When a call rings out, Never-Miss-a-Lead texts that customer back in under a minute and puts the lead in one inbox, so a leak at 9pm books with you instead of the next name on the list.
$199 setup + $99/month — $298 first month total, then $99/month
Month-to-month — cancel anytime, no long contract. Live by the date we agree, or your setup fee comes back in full — guaranteed.
Free trial: 14 days on the website-form path — every form fill gets an instant reply by email. No card, and the trial stops on its own at day 14. Text replies aren’t part of the trial: they need carrier registration, which starts with the plan. To continue, it’s $199 setup + $99/month.
What happens when a roofing call is missed
A homeowner calls about an active leak, shingles in the yard after a storm, or an inspection for an insurance claim. Your crews are on roofs and the call rings out.
Under a minute later, their phone buzzes: a text that says you got the call and asks what is happening at the house.
Their reply lands in one inbox, flagged urgent if water is actively coming in, so you call back the right job first.
Sample moment
Sample: Thursday, 9:10 PM, an hour after a storm front moved through. Water is coming through a kitchen ceiling. The owner is across town finishing an emergency tarp job and misses the call. The customer gets a text in under a minute: “Sorry we missed you — reply with what's happening at the house and we'll get you on the board.” She replies “dripping through the light fixture, got a bucket under it,” and the lead lands in the owner's inbox flagged “Emergency — active leak.” He calls back before he leaves the driveway, gets a crew out to tarp it in the morning, and the customer stops calling down the list.
A sample moment — this is how it works, shown with made-up names.
Why the first reply matters
If you advertise on Google Local Services Ads, a missed call can now cost you money on top of the lost job. Since October 1, 2026, Google can charge a missed call during your posted hours as a lead when the caller stays on the line over 20 seconds (the timer starts after a phone-menu keypress). You pay for the lead and the conversation never happened. A text back inside a minute is what turns that call into a conversation instead.
Roofing calls bunch up. The two days after a storm are when the phone rings nonstop — leaks, missing shingles, insurance questions — and that is exactly when every crew is on a roof and nobody is near the phone.
The LSA rule is Google's, as announced. Neither point above is a count of your company's calls. Your missed calls are the number that counts. The math below uses your numbers, not ours.
Do the math with your own numbers
Calls you miss in a week × 4.33 weeks in a month × your average job ticket × the share of those jobs you would have won. The ticket below starts at $600 as an example — put in what a repair actually runs at your company, or your average replacement if that is most of your work. One saved job a month covers the $99 several times over for most companies. If your number comes out under $99, do not buy it.
Price
$199 one-time setup + $99/month.
First month total: $298.
Month-to-month — cancel anytime, no long contract.
What's included:
- One intake channel to start: missed calls, website forms, or after-hours messages — whichever costs you more jobs
- Instant replies to every lead
- One lead inbox
- Urgent-lead flags
- Failure alerts if a reply ever fails to send
- A simple monthly report
Guarantee: live by the date we agree, or your setup fee comes back in full.
Full pricing details on the Pricing page.
See it working
Questions roofers ask
What does a customer get when I miss their call?
A text back in under a minute, day or night. It says you got their call and asks what they need. Their reply lands in one inbox, and urgent jobs are flagged first.
We have someone in the office answering. Is this still useful?
Only for the hours nobody is in the office, and for the two days after a storm, when every line rings at once and the office cannot keep up. Nights and weekends count too. If every call already gets picked up right away, you do not need this.
Does it answer my phone live?
No. It follows up by text after a call is missed. If you want a voice to pick up the call itself, see the AI Phone Receptionist from Northbeam Builds.
What does it cost a roofing company, in total?
$199 to set it up, then $99 a month. The first month is $298 total. Month-to-month, no long contract, and no per-message bill.
How long does setup take?
You fill in a short form, about five minutes, with your hours, services, and where leads should go. We build it, you test it on your own phone, then it goes live. Text replies need a carrier registration that takes 2–5 business days. The email path goes live right away.
More answers on the FAQ page.
The next leak call you miss can still book with you
Buy it now and the setup form lands in your inbox; we build it for your company and get it live before the next storm rolls through. Prefer to ask first? Email northbeambuilds@gmail.com.
Questions before you buy? Contact us